• The world's first solid purple shampoo bar with Biotin! • Safe for blondes, grey & white hair: color-treated, highlighted, & natural. 𝐖𝐡𝐲 𝐘𝐨𝐮'𝐥𝐥 𝐋𝐨𝐯𝐞 𝐓𝐡𝐢𝐬: • Neutralizes unwanted brassiness and yellow undertones. • Enriched with Biotin to boost shine, reduce dullness & strengthen your hair • Enjoy smoother, stronger & more vibrant blonde hair after just one use! • PH balanced and safe for color-treated hair • Free of parabens, phthalates, silicones, sulfates, & artificial fragrance • Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner • Made in the USA with quality ingredients 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines.