The Vespa is an Italian icon—and here is the official story of the brand since its legendary creation, more than 70 years ago.
 
The Vespa is not just any scooter, it is THE scooter, known and loved all over the world. Follow its more-than-70-year history, from its debut in 1946 to signature, custom-made artistic vehicles. This lavishly illustrated volume retraces the Vespa’s origins, exploring its most important and influential models (including the 125 Elastico, which met clients’ demands for higher performance, and the Elettrica and Elettrica X, both with hybrid motors); the brand’s advertising and communications, complete with vintage calendars; and its place in sports, films like Roman Holiday, fashion, and beyond. Engaging anecdotes and images—some never-before published—illustrate the never-ending evolution of a piece of Italy that has conquered all five continents and sold over 18 million vehicles.