The First is not simply a fragrance that one wears. Rather, it is a sensory journey where memory springs from each note and reveals a story.

Created by founders, Mary and Lucy Firestone, The First is a reminder that fragrance can awaken the spirit, stir the soul, and help women tap into their inner guide thereby living life to the fullest.

Combining Mary’s academic background in psychology, with Lucy’s film background in historical storytelling, the Firestone sisters have created a powerful layered experience that stands to change fragrance from something that one simply applies to their skin, to something that allows one’s spirit to breathe. Mary and Lucy have meticulously curated an intimate and autobiographical olfactory experience; they have bottled salient moments from their own journey with the pure intention of helping other women embark on their own.