Aveda Invati Ultra Advanced Exfoliating Shampoo Rich is a purpose-built solution for thinning hair that cleanses while renewing the scalp. Designed for medium to thick thinning hair, this rich shampoo creates a luxurious, creamy lather that rinses clean, leaving hair with natural shine and a nourished feel from roots to ends.

Why it stands out

• Micellar cleansing system delivers purer hair and scalp by lifting away dirt, oil, and product residues without harsh scrubbing.
• Wintergreen-derived salicylic acid gently exfoliates the scalp to remove oil and environmental residues that can clog pores and weigh hair down.
• Babassu-derived cleansing agents tackle pollution and product buildup, helping hair feel lighter and more breathable.
• Ayurvedic herb blend with ginseng and certified organic turmeric energizes and nourishes the scalp, supporting a healthier foundation for thinning hair.
• Rich, creamy lather that rinses clean, leaving hair with a vibrant shine and a nourished, pliable feel.
• Made in the USA, crafted to meet premium standards of care and efficacy.

Who should use this shampoo

Ideal for anyone with medium to thick thinning hair seeking a deeper cleanse that addresses scalp health. If buildup from styling, environmental exposure, or daily pollution tends to weigh hair down, this shampoo helps reset the scalp environment so strands can appear fuller, more voluminous, and energized.

How it works in your routine

Use as part of a thinning-hair care routine to promote a clean, balanced scalp. Massage onto wet hair and scalp, work into a rich lather, then rinse thoroughly. For best results, follow with appropriate conditioner to maintain moisture and manageability. Aveda’s Invati Ultra line is formulated to support ongoing scalp care, making this exfoliating shampoo a strong foundation for fuller-looking hair over time.

Practical tips and scenarios

• Urban living and daily commute? This shampoo helps remove environmental residues that can cling to hair and scalp, promoting a fresher feel between washes.
• Suspect buildup from styling products? The micellar system combined with exfoliating agents clears the scalp to improve strand clarity and bounce.
• Limited time? Use 2–3 times per week for ongoing scalp refreshment without over-cleansing.